ROLLS-ROYCE DEBUTS CULLINAN SERIES II IN INDIA
27th September 2024, India
- Rolls-Royce Motor Cars Chennai debuts Cullinan Series II in India: a bold evolution of the world’s pre-eminent super-luxury SUV.
- Cullinan Series II directly responds to changing codes of luxury and client use cases.
- Cullinan is driving significant interest globally as well as locally; it remains the most requested Rolls-Royce within the marque’s product portfolio.
- Black Badge Cullinan Series II also becomes available in India, tailored to those seeking a more visceral interpretation of Rolls-Royce.
From 27th September 2024, Rolls-Royce Motor Cars Cullinan Series II debuts in India.
“The debut of Cullinan Series II in India represents a significant milestone for Rolls-Royce in the Asia Pacific region. Since its original launch in 2018, this remarkable motor car has attracted a younger and more diverse group of clients, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio. Cullinan Series II integrates new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke.” Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV —rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s own intelligence gathering — including our Private Offices around the world — and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
Clients can commission Cullinan Series II and Black Badge Cullinan Series II at Rolls-Royce Motor Cars Chennai and Rolls-Royce Motor Cars New Delhi. Pricing for Cullinan Series II in India starts from Rs. 10,50,00,000. Pricing for Black Badge Cullinan Series II starts from Rs. 12,25,00,000. First local client deliveries will commence from Q4 2024.
Rolls-Royce pricing is dependent on client specification. Each Rolls-Royce is Bespoke.
COMMANDING THE URBAN SPACE
Since the first client deliveries, Cullinan fulfilled its purpose as a supremely accomplished off-road motor car, capable of taking its owner into locations never previously explored in a Rolls-Royce. However, versatility and the effortless everywhere essence of the model also made Cullinan a ‘daily driver’ for many owners; indeed, numerous clients have told Rolls-Royce that no other SUV offers the same effortless performance as Cullinan’s 6.75-litre V12 engine, from what is often a substantial and diverse collection. These were all significant considerations in conceiving Cullinan Series II.
It was noted by the marque’s intelligence specialists that an increasing number of Rolls-Royce clients were concentrated in urban areas – from great world metropolises to fast-growth cities in emerging regions. To that end, Cullinan increasingly serves as a super-luxury product in which clients wish to be seen and project their character – albeit with the capacity to vanish into nature at will. Specialists also observed a shift towards owners driving their motor cars themselves. When Cullinan was first launched, less than 70% were self-driven: today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur. Together with the rejuvenation of the brand and the ever-increasing Bespoke offering, Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today.
An increasingly urban focus, a youthful cadre of clients and a decisive shift towards self-driving informs the surface treatment and detail of Cullinan Series II’s exterior. A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.
Reflecting many clients’ desires for bolder forms of self-expression, innovative decoration and detail have been added throughout the interior of Cullinan Series II. The most substantive change to the motor car’s geometry is the pillar-to-pillar glass-panel fascia in the upper portion of the dashboard – an elegant and versatile design element that stages both digital and physical craftsmanship.
Connectivity has been refined throughout the motor car, especially for those in the rear of Cullinan Series II. Clients are able to connect up to two streaming devices to the rear screens, which now incorporate a Bespoke interface for streaming car management and seating functions such as massage, heating and cooling.
The installation of internet connectivity allows clients to enjoy a Wi-Fi hot spot connection and independent streaming for each screen. For the first time in Cullinan, Bluetooth headphones of any type can be paired with the rear seat infotainment system, or clients can enjoy the marque’s exceptional 18-speaker Bespoke Audio system, which benefits from the latest generation 18-channel 1400-watt amplifier. Cullinan Series II retains the brand’s celebrated speaker architecture wherein cavities within the motor car’s aluminium sill sections are used as resonance chambers for low frequency speakers, effectively transforming the entire motor car into a subwoofer.
Directly in front of the passenger is an Illuminated Fascia panel — a remarkable expression of modern craft that debuted with Ghost before appearing in Spectre and now, for the first time, is available within the Cullinan family. In this guise, it features an illuminated Cullinan wordmark and a unique Cityscape graphic inspired by the skyscrapers of the world’s megacities at night. This is created using a specially-developed technique whereby 7,000 dots are laser-etched onto the rear of the darkened and toughened security glass, each at minutely differing angles and dimensions to create the perception of depth. In addition to this prêt-à-porter design, clients are also able to create their own Illuminated Fascia motif in collaboration with the marque’s Bespoke designers.
Incorporating the Spirit of Ecstasy into the interior of the motor car was the product of four years of development, and a unique partnership between analogue and digital craftspeople to create a dramatic and meticulously orchestrated flow of light. This sequence begins with the illumination of the driver’s display upon entering the motor car, followed by the Central Information Display, then the Illuminated Fascia, where light sweeps inwards towards the vitrine, lighting the timepiece. The Spirit of Ecstasy is illuminated from below initially, reminiscent of a spotlight on a debut performance, before her stage lighting settles to a soft glow.
CULLINAN SERIES II: A LEGACY FURTHERED
Cullinan built a new legacy for Rolls-Royce Motor Cars, shaped in collaboration with a bold and uncompromising generation of super-luxury consumers. Cullinan Series II evolves and builds on this motor car’s place in the brand, proving once more that the future of this marque will be shaped in partnership with its clients and characterised by exquisite contemporary crafts.
FURTHER INFORMATION
You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub.
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EDITORS’ NOTES
Rolls-Royce Motor Cars is a true luxury house, creating the world’s most recognised, revered and desirable handcrafted Bespoke products for its international clientele.
There are over 2,500 people working at the Home of Rolls-Royce at Goodwood, West Sussex. This comprises both its global headquarters and Centre of Luxury Manufacturing Excellence – the only place in the world where Rolls-Royce motor cars are designed, engineered and meticulously built by hand. An independent study by the London School of Economics & Political Science confirmed that since the company began production at Goodwood in 2003, it has contributed more than £4 billion to the UK economy and adds more than £500 million in economic value every year.
Rolls-Royce Motor Cars is a wholly owned subsidiary of the BMW Group and is a completely separate, unrelated company from Rolls-Royce plc, the manufacturer of aircraft engines and propulsion systems.
ROLLS-ROYCE DEBUTS CULLINAN SERIES II IN INDIA
