This Independence Day Chai Sutta Bar Salutes Frontline Warriors With Its Campaign #SaluTEAing
18th August 2021; Chai Sutta Bar a leading chain of Chai Bars in India, celebrated the 75th Independence Day with a lot of pride by spreading love through ‘desh ki mitti’ serving Kulhad Chai across the nation. Chai Sutta Bar in its initiative to salute the brave warriors served hot Kulhad chai to the frontline warriors (Police constables and Traffic Police) on duty on 15th August. All the 160+ outlets in the country participated with passion and enthusiasm in the initiative taken by the brand. The campaign by Chai Sutta Bar was highlighted as #SaluTEAing with CSB on all Social Media networks as well.
The campaign was well received by the Police and on-duty officials, they acknowledged the quality and taste maintained by the brand. They also thanked the CSB staff and showed gratitude towards them for their initiative. The brand served its exclusive flavours of chai like Chocolate, Adrak, Kesar, Paan and others to the officials so that they could enhance the ‘Mitti ki Khushboo’ and enjoy a moment with Kulhad chai. Chai is one of the most consumed beverage on earth after water and for on-duty officials a cup of chai gives themthe utmost relief amidst all seasons. Hence the brand choose to serve the wishful cup of tea to the Nations real warriors.
“This is a very small gesture by the brand to show the love and respect we hold for our front end warriors. They are no less than a family leading from the front, without thinking about their ownselves. Their passion and commitment towards the nation is commendable and we at Chai Sutta Bar Salute there compassion towards the nation. #SaluTEAing with Chai Sutta Bar India.” Said, Mr Anubhav Dubey, Co-Founder, Chai Sutta Bar said, in a statement.
The outlets from the length and breadth of the country participated in this initiative and assured that the campaign initiated by the brand was well managed and seamlessly done. The outlets that outperformed during the drive were Kandivali (Mumbai), Ulhasnagar (Mumbai), Khandwa (MP), Roorkee, Jakhan (Dehradun), Odhav (Ahmedabad) and Dilsukh Nagar (Hyderabad) outlets.
About Chai Sutta Bar India
Chai Sutta Bar: Cuddle the Kulhad!!!
Chai Sutta Bar is a fast-growing Tea café chain in India that came into existence in 2016. Chai Sutta Bar envisions of making chai more than just a go-to beverage in India. The brand hails its origin from Indore the commercial capital of Madhya Pradesh. With the uniqueness and high-quality taste, the brand has expanded its portfolio and is now catering to 140+ outlets all over India in 70+ cities in the country and 3 outlets in Oman, Nepal and Dubai respectively, by serving a minimum of 3 lakh Kulhad’s a day. The vision is to make it’s an international brand that describes the goodness of Indian tradition is served on the bar table by providing high-quality hygienic beverages in Kulhad at affordable prices.
The brand is owned by the duo of Anubhav- Anand who are young entrepreneurs and have made it big with their sheer dedication and passion towards serving a Wishful cup of Chai.